So, they're just doing it then - public domain

The recent decision by Nike to choose Colin Kaepernick as a representative of the company raises a few interesting or curious issues.

First – I am struck by how vacuous the slogan is: “Believe in something. Even if it means sacrificing everything.” Believe in something, seriously? They could just as easily have said believe in anything. Fidel Castro believed in something (one of Kaepernick’s apparent heroes). The leaders of the Confederacy believed in something, etc. This is reminiscent of the Obama campaign in 2008, when young people were voting for “Change”. What kind of change, exactly? Change, dude, like Change!

Second – believing doesn’t require sacrifice, but acting on those beliefs might. There were people who thought the KKK was evil but kept quiet out of fear – belief didn’t require sacrifice.

Third – it isn’t clear whether Kaepernick has sacrificed anything. There are some who believe he’d be on an NFL roster today if he hadn’t started these protests. But there are plenty of others who don’t think so, his play had been very poor prior to this mess. Nike is now reportedly paying him millions and who knows what other avenues to cash in he will find, Al Sharpton is getting on in years.

A truly bitter irony – if Nike was looking for an example of an athlete who sacrificed everything Pat Tillman would seem a perfect choice. He was an NFL player and after the terrorist attacks of 9/11 he joined the U.S. military to fight the terrorists. He was killed in combat. Further, he was not a huge star and even if he had survived by the time he returned to civilian life his shot at an NFL career may have been gone.

There is some debate about whether this will be a good move financially for Nike. Sadly, I think that is hard to predict. I believe (not sure how much I just sacrificed for that) that they may benefit in the short run as the SJW types laud them for courage and wokeness. However, in time that benefit will fade and other companies may find ways to steal some of the SJW limelight with a transgender spokesperson or something else. However, those of us who are offended will remember for a very long time.

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Esteban DeGolfChester DrawsBloke on M4SpikeArthur the Cat Recent comment authors

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Arthur the Cat
Arthur the Cat

“There is some debate about whether this will be a good move financially for Nike.”

I’ve seen one analysis that says Nike’s sales in the US were plummeting anyway, but booming outside the US, and that this will play very well in the latter markets. Those US people who are burning their Nikes will simply help boost sales in Europe because we collectively have bad memories of the sort of people who were into burning things they disapproved of.

As for the vacuity of the slogan, aren’t most slogans totally vacuous?


Hear hear. Let’s not forget that the Something that Kaepernick Believes In is that there is an epidemic of cops shooting down innocent black people for sport, that Michael Brown was a “gentle giant” rather than a coked-up pilferer returning to a confrontation and reaching into a police cruiser to grope for a cop’s service weapon, that he had his hands up or that his last words were, “Don’t shoot!”, or that someone thinks that black lives do not matter. If you are going to swallow this orthodoxy, it would be better if you did not Believe In Something. In… Read more »

Bloke on M4
Bloke on M4

I’m going to guess you (like me) probably aren’t the market.

This is aimed at young kids desperate to show off that they’re not racist, woke to various bad stuff etc. It doesn’t really matter how crummy or otherwise this guy is. It’s a strong enough woke signal.

It makes zero difference to me. I go into the shoe shop and see what trainers are on sale in my size.

Chester Draws
Chester Draws

I’m already shopping for sneakers. It will effect my choice.

I don’t want my choice of shoes to say “woke”, or in fact anything much, other than that I like plain black shoes.